Job Detail
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Offerd Salary (USD) Thoả thuận
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Career Level Trưởng Phòng
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Experience 3-5 Years
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Gender Male/Female
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Sector TP.HCM, Bình Dương , Đồng Nai
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Industry Giáo dục/Đào tạo/Thư viện , Quảng cáo/Khuyến mãi/PR, Tiếp thị/ Thương hiệu
Job Description
Our client is seeking an experienced Brand Manager to lead a dynamic team encompassing Content, Creative, and Offline Brand Activation functions.
1. Brand Strategy & Execution
1. Brand Strategy & Execution
- Develop and execute a clear brand strategy aligned with YOLA’s growth objectives and customer insights.
- Lead the creation of multi-channel brand campaigns (online and offline), ensuring consistent brand messaging and positioning.
- Champion the shift from traditional branding (e.g., banners, booths) to engaging, insight-led, and digital-first experiences.
- Manage three core brand sub-teams: Content, Creative (Video & Design), and Brand Activation (Events & Partnerships).
- Collaborate with the Digital Marketing team to ensure brand assets enhance both paid and organic campaigns.
- Align closely with Telesales (TMK) and Center teams to ensure consistent messaging and improve conversion rates.
- Coach and mentor team members to achieve high performance while managing workload and expectations.
- Supervise the development and production of brand assets including PR articles, social media creatives, brand videos, and in-center materials.
- Lead a video-first storytelling approach to enhance brand visibility and campaign effectiveness.
- Manage campaign timelines, budgets, and resource allocation (including freelancers, as needed).
- Leverage customer insights, product feedback, and campaign data to refine and optimize brand performance.
- Develop and maintain a seasonal brand calendar aligned with peak enrollment periods and strategic launches.
Requirement
- At least 4 years of experience in brand management, ideally in education, services, or consumer-focused industries.
- Proven success in planning and executing brand campaigns with measurable results.
- Strong leadership skills with experience managing multidisciplinary teams.
- Solid knowledge of integrated marketing: content, visual, offline, digital, and TMK/channel alignment.
- Creative thinker with strong data and execution capabilities.
- Excellent project management and cross-functional coordination skills.
- Adaptable and effective in fast-paced, agile environments.
- Advanced proficiency in both spoken and written English.
