Business Strategy and Marketing Planning for the Company

• Analyze the overall market, forecast trends, and develop mid-term (3 years) and long-term (5 years) strategies to meet the company's strategic goals.

• Develop/implement strategies to achieve sales/marketing goals and expand the customer base to achieve financial targets.

• Monitor the business and financial status of current and potential clients to advise the President on the most effective business strategies.

Implementing Marketing and Sales Activities

• Organize and execute marketing plans and advertising plans. Monitor execution and report results.

• Identify marketing opportunities by researching and analyzing sales and market data.

• Forecast and deploy annual revenue quotas. Analyze trends and results; establish pricing strategy; propose sales and competitive prices.

• Plan and control the brand image on digital media channels.

• Conduct research to find new markets and identify customer needs.

• Develop and implement sales strategies to achieve sales targets.

• Be responsible for the company's sales revenue.

• Handle customer information, including negotiating contracts and agreements to maximize profits.

• Pre-approve estimated FOB costs, detailed calculations, and actual costs for each order before submitting to the Director.

Customer Relations

• Maintain good relationships with old customers and develop new potential partners abroad. Handle customer complaints and inquiries.

• Promote/nurture effective relationships with current decision-makers and potential clients.

• Communicate with customers to understand their needs and adjust products accordingly.

• Convey and propose the values delivered to customers (with specific plans).

• Build customer data, create a database of potential customers.

• Conduct periodic customer research and surveys, and plan to improve the company's services to meet customer requirements.

Managing Product Research and Development (R&D)

• Build the structure and functions of the R&D Department.

• Be responsible for developing product development plans from design/material selection/sample making/... ensuring alignment with the company's direction and market needs.

• Analyze/research the market and consumer buying patterns & predict future trends (to serve as materials for product R&D).

• Influence customers by developing advanced technology to create new solutions.

• Identify and implement improvements to the company's products.

In charge of sourcing

• Develop and implement fabric sourcing strategies.

• Inspect and negotiate with fabric suppliers/internal customers for the best prices and quality.

• Monitor quality issues with suppliers based on feedback from other departments.

• Build sustainable relationships with fabric suppliers.

Managing and supervising department activities

• Manage and operate all activities of the Business - Marketing Department, including strategic planning, recruitment and training for employees, task assignment, support, and process development.

• Establish monthly/quarterly/annual KPIs and feedback.

• Increase profitability by minimizing costs, managing work performance, and developing new customers.

• Develop, guide, and train employees into a good standard team, motivated, capable of maximizing their potential for the common development of the company.